…why the NFL wants the Eagles to win the Super Bowl
T.O. has the chance to become the most loved figure in Philadelphia team sport history, unless Allen Iverson wins a title for the Sixers. Whereas A.I. was the NBA’s principal opponent, as the league tried turning players into robots, T.O.’s struggle is to be included in the NFL marketing hierarchy.
Except for its PSA (public service announcements), contrary to the NBA, the NFL markets the players who embody the sports’ pugnacious reality. The NFL does so, on a wink-wink basis, which is best represented by its recent affiliate marketing scandals: Janet Jackson’s nipple; and Nicolette Sheridan’s towel drop.
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